goldberg segalla

MOVING FORWARD

The aim of this rebranding campaign was to reshape their image to one that places a strong emphasis on empathy and prioritizes client well-being. By highlighting approachability, compassion, and understanding, the goal was to foster a more empathetic perception among their audience.

Goldberg Segalla Moving Forward Animation

Homepage prototype (scroll)

Goldberg Segalla Collateral
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conceptual development

Take a sneak peek at the innovative and captivating creative concepts that were presented for this project.
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Gallery Image: BCBS