Western New York Scout Council

SCOUTING SKILLS ARE LIFE SKILLS

This campaign features a unique word mark resembling a badge patch, symbolizing achievement and embodying the spirit of the Scouts. Designed with bold typography, it exudes strength, power, and adventure, emphasizing scouting skills as badges of honor. Through captivating imagery the campaign aims to inspire both parents and children to embrace the scouting spirit and develop essential life skills.

Scouting Skills Are Life Skills Ad1
Scouting Skills Are Life Skills Ad2
Scouting Skills Are Life Skills Ad3
Scouting Skills Are Life Skills Print Mockup
Scouting Skills Are Life Skills Social Media Mockup 2
Scouting Skills Are Life Skills Social Media Mockup 1
Scouting Skills Are Life Skills Social Media Mockup 3

conceptual development

Take a sneak peek at the innovative and captivating creative concepts that were presented for this project.
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Gallery Image: Ford Dealers of WNY Buffalo Auto Show