Elevate Your Creative

Specializing in elevating your brand’s presence through custom freelance graphic design solutions. Collaborating closely with you, your vision is brought to life with visually captivating designs tailored to resonate with your audience. Stand out in your industry and make a lasting impression with solutions crafted specifically for your brand.

services

Conceptual
Development

Branding
and Identity

Content
Creation

Advertising
and Marketing

Elevate your brand with a full suite of services, including innovative creative concepts, identity development and refinement, captivating content creation, and ad design that resonates with your audience. Dedicated to helping businesses rise above the noise, capture attention, and drive organic growth. Let’s work together to elevate your impact.

work

This curated selection of creative work showcases captivating ad campaigns, expertly crafted brand identities, and compelling content that resonates with audiences across various industries. Explore this portfolio to inspire the journey toward greater visibility and engagement.

Some projects featured here were completed during prior employment, while others may be collaborations with agencies or developed with the help of independent creative partners. All work showcased is owned by its respective owners.

Gallery Image: Scouting Skills Are Life Skills

Western New York Scout Council

Celebrating “Scouting Skills Are Life Skills” is all about inspiring parents and children alike to embrace Scouting ideals—which help develop the confidence, resilience, and practical skills needed to succeed in life.

Explore & More

The development of Explore and More’s new brand focused on crafting a vibrant and playful visual identity, including the logo, color palette, and typography, to ignite curiosity and excitement among children and families.

Mass Advantage

This campaign empowers individuals to prioritize their health and well-being. With tailored plans and personalized care options, Mass Advantage puts their needs first, ensuring they make the best choice for their health.

West Herr

This campaign emphasizes affordability with captivating visuals and clear messaging, highlighting the dealer’s commitment to making car ownership accessible to a wider audience. It targets budget-conscious consumers seeking quality vehicles at affordable prices.

Goldberg Segalla

The aim of this rebranding campaign was to reshape their image to one that places a strong emphasis on empathy and prioritizes client well-being. By highlighting approachability, compassion, and understanding, the goal was to foster a more empathetic perception among their audience.

ACV

Created an animated digital holiday card emphasizing the advantages of offering enhanced value to customers, with a focus on transparency.

BlueCross BlueShield of WNY

This campaign highlights personalized plans, leveraging its trusted reputation to showcase commitment to tailored healthcare solutions. With a focus on comprehensive coverage and attentive support, the campaign reinforces the company’s dedication to delivering quality healthcare experiences.

Destination Niagara USA

This advertorial aims to increase visibility for Niagara Falls USA in the meetings market. Through targeted marketing and strategic positioning, it highlights the unique sales proposition that positions the destination as a premier meeting location.

Latus Medical Care

Latus Medical Care’s brand launch, comprising naming, branding, and environmental graphics, has established a strong identity reflecting its core values of innovation, compassion, and patient-centered care.

KeyBank

A series of cover wraps featuring creative manipulations of everyday images, incorporating the iconic red key from KeyBank, were prominently featured on the covers of Fortune Magazine

Regeneron

Tailored hiring campaign focused on attracting skilled biotech professionals. Targeted outreach and strategic recruitment efforts aim to connect with top talent passionate about advancing the field of biotechnology.

about

“My focus for success is embracing new opportunities while collaborating with talented people and innovative clients.”

With nearly 20 years in visual communications, I’m driven by a passion for design and a commitment to excellence. I find fulfillment in bringing impactful ideas to life and thrive on the challenge of shaping visual identities that resonate. My career has spanned roles from Production Designer to Creative Director, leading projects for clients ranging from Fortune 500 companies to nonprofits.

Transitioning from the fast-paced advertising world to focusing on personal projects and my young family led me to start Patrick Hornung Creative. This move has given me the freedom to work directly with clients, partner agencies, and other independent creatives. It’s allowed me to hone my skills across every phase of project development—from conception through production—deepening my creative perspective, sharpening my versatility, and reinvigorating my approach.

Now, I’m embracing new opportunities with renewed energy, seeking collaborations with talented teams and innovative clients who share a vision for meaningful work. I’m excited to bring my experience, passion, and fresh perspective to your project, and I look forward to working together to create something extraordinary.

Please reach out, and let’s see what we can create together.